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L.A.M.B. FW'14

Brand

L.A.M.B. by Gwen Stefani

Season

FW'14

Category

Design

Work Process

Design and development of FW'14 collection for a contemporary celebrity brand, incorporating the artist's personal style through statement pieces and creating recognition value through selected design elements.
Design process from mood, material and color concept, over first sketch to final techpack. Proto sample development and garment finalization until pre-production stage.

Keeping the look slim throughout, the focus of the L.A.M.B. FW'14 collection has been put on tailoring: modern pieces in form of novelty suits dominate the line, incorporating unconventional fabrics as a vibrant camouflage jacquard or shiny satin viscose in sophisticated autumn colors. Military aesthetic remains a key influence recurring in small details and trims, clashing with silky fabrics and fitted silhouettes. Graphic intarsia knit sweaters, a workwear-inspired raw denim jacket and airbrush placement prints highlight the collection.

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