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Work Process

Light Design, Retouch, Campaign, Lookbook

To help launch their first collection through crowd funding, the project with Holow aimed to create a set of images that best convey the message of what Holow stands for: a sustainable yoga and active wear brand, bringing quality, comfort and performance to your yoga practice.
The creative team behind the brand produces on demand, consciously reducing the negative impact of left over stock by using B-good materials - materials which have little mistakes from prior productions and would usually be discarded by a factory. Giving those materials a second life is a way to reuse and up-cycle before the production of the final garment begins.
Through the collective support of their yoga community, friends, friends of friends and others, the Holow team has successfully hit their target on Startnext and was able to finance their first production - a new business model that aims to cater to the market in a sustainable way.

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